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Georgia Mountain Laurel Magazine

The 9to5 Team Wins the 2016 Field Experiment With an Open Source Broadcast Space For New Media Ideas

May 31, 2016 05:01PM ● By Melanie Heisinger

Winning team 9to5 set up at the Hambidge Center. Photo Credit: Forest McMullin.

Field Experiment (FEXP) is a project from The Goat Farm Arts Center and The Hambidge Center, a North Georgia residency program. FEXP comes around annually in conjunction with the Hambidge Auction

One of 9to5's individual projects.
Photo credit: Kristan Woolford

The Hambidge Art Auction & Field Experiment Gala is an annual event that occurs to celebrate and promote upcoming artists and give these artists a chance to present their captivating concepts. The Goat Farm and Hambidge jointly created this initiative to develop transformative ideas through a widely observable public action. Selected from 77 submissions from scientists, artists, performers and visionaries across the world, one of these finalists is awarded the $20,000 commission to realize their grand scale vision in the streets of Atlanta this fall.

To view the 2015 winning team, Jam-D-Jam!, you can visit their website here.

We had a chance to get in touch with this year's winners, 9to5. They have an innovative story to bring art to a more modern platform by live-streaming anything that someone brings to the table.

Also, be sure to watch a video about their mission below, as well as those of the other Field Experiment finalists. 

"So, we’ve been calling ourselves an 'open source broadcast space for new media ideas,'" states Travis Broyles, one of the 9to5 team members. "Essentially that means our project is a multi-purpose studio that can play host to all sorts of differently artists, personalities, urbanists… 9to5 runs the gamut. What they do in that studio is kind of up to them, or at least that’s the intention: bring us your idea and we can broadcast it to the world via our online stream."

9to5 is a real-world space and online channel for experimental projects and progressive discussion, something that they feel is desperately needed in this day and age. "For our creative process, well, between the three of us it’s just a constant brainstorm. In the beginning our concept seemed somewhat simple, but as we worked on the Field Experiment Beta and talked to the wee hours nightly, we’ve really started to understand just how elaborate and bold that this project can get."

"The part that really appeals to us though is the interactive element," Travis states. "Because of our real time online chat, people in the space can interact with everyone watching them, and vice versa. So, a simple version of that looks like a Q&A discussion, where a panel in 9to5 answers question from users online. A more complex version might look like web-enabled sculptures that are altered in some way by chat prompts, or a dance performance completely defined and inspired by the viewers online. In the case of our Field Experiment Beta week, we hosted a panel about development in downtown Atlanta, a DJ night where all the songs were sourced from the online audience, a 'hack-a-thon' of sorts, and a comedy showcase where stand-ups told stories based on the themes provided by the chat."

You can read all about that week of programming on their website.

Of course, we were curious about what it was like to win not only the $20,000, but the wide-spread attention that follows.

According to Travis, "It was incredible, of course. My partners Derek Bruno and Pablo Gnecco busted their humps making sure our space looked great, building walls, furniture, projection installations… Those efforts combined with six full days of programming made 9to5 a real effort, one I was proud to be a part of, and it’s always nice when someone (in this case a panel of judges) sees how much work you put into a concept and appreciates it, and wants to see it live on. This was our first time winning a grant like this, and we’re absolutely thrilled to put it to good use."

9to5 members Derek Bruno and Pablo Gnecco.
Photo Credit: Forest McMullin

There are a lot of plans in the future to really fine-tune their ideas and execution. "We want to build a better version of our beta, essentially. Higher quality broadcast, really stellar programming, more funding for interactive installations and tools… We’re currently looking for a home in Atlanta, so the next big sigh of relief will be finding a space and moving in. Beyond that we hope to eventually expand. We’ve considered mobile versions, off-site versions, sister broadcasts in other cities (nationally and internationally). Short term though, we’re thrilled to get the opportunity to give Atlanta a voice and a completely new plugged-in space to play with."

In the end, 9to5 is all about bringing creative people out of the woodwork and onto a widespread platform. "We really like to come up with a few names of people we like and reach out to them and kind of follow their lead to make their vision a reality. We hope to build enough steam that people are coming to us with their ideas, untethered by our personal voices, but instead inspired by the space, broadcast, and interactive tools themselves."

To learn more about their unique movement, watch their video below and visit their website here. To learn more about the The Hambidge Art Auction & Field Experiment Gala, visit their website here

Content courtesy of Travis Broyles & coThe Hambidge Website, and the Field Experiment Website

Field Experiment 2016 - “9to5”

Field Experiment 2016 - "9to5" from Goat Farm Arts Center on Vimeo.

Field Experiment 2016 - “Color Slug”

Field Experiment 2016 - "Color Slug" from Goat Farm Arts Center on Vimeo.

Field Experiment 2016 - “Contemplation - Resolution - Unity”

Field Experiment 2016 - "Contemplation - Resolution - Unity" from Goat Farm Arts Center on Vimeo.

Field Experiment 2016 - “Ghosting Atlanta”

Field Experiment 2016 - "Ghosting Atlanta" from Goat Farm Arts Center on Vimeo.

Field Experiment 2016 - “Post”

Field Experiment 2016 - "Post" from Goat Farm Arts Center on Vimeo.

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