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Georgia Mountain Laurel Magazine

Jaemore Farms: 104 Years of Agricultural Production

Oct 17, 2016 06:13PM ● By Melanie Heisinger

Since 1912, Jaemor Farms has been providing the community with quality produce and good family fun. This season, they are featuring their U-Pick Pumpkin Patch, as well as their 11th Annual Corn Maze. Over 65 acres of pumpkins were picked this year so there will be no shortage in choices. 

Jaemor Farms is currently run by the 6th generation of the Echols family, and they don't plan on going anywhere anytime soon. We were able to get in touch with their Marketing Coordinator Caroline Lewallen and learn more about Jaemor Farms and its history. 

Tell us a little about the Jaemor Farms. When and how did it get started?

Jaemor Farms, originally known a 'Echols Orchard' started in 1912. The Echols family farming at that time, and has since been passed down five generations. 

The third generation, Jimmy Echols, took over his portion of the family's farm in the 1960s. He and his wife, Valvoreth, are the name sake for what we now know as 'Jaemor'. In 1981, I-985/Hwy. 365 was paved, extending the route from Atlanta to the North Georgia Mountains. They had a vision of opening a farm market on the side of the highway, but knew for marketing purposes they needed to rebrand themselves. 

At that time, building the farm market on the highway would be the 4th location of an 'Echols Orchard' peach stand during the summer months, as several family members grew peaches. Thus, they took letters from their names to create 'JAEMOR' - Jimmy Allen Echols and Valvoreth Morrison Echols. 

Jimmy and Valvoreth have five kids, 20 grand kids, and 23 great-grand children. Today the farm is run by their son Jarl Echols and grandson, Drew Echols. Their son Judah Echols manages the farm market, and granddaughter Daphne Crumley manages our satellite farm market in Commerce. 

Since the very beginning, this has been a family operation. Several members of the sixth generation of the family are growing up on the farm today and hopefully may fill the shoes of their parents and grandparents in the years ahead. 

The Echols grow 17 types of fruits and vegetables during the year, primarily focusing on peaches, strawberries, blackberries, apples and pumpkins. The farmers markets in Alto and Commerce are open daily.

Tell us a little bit about the Corn Maze this year. What can someone expect?

2016 marks our 11th annual corn maze on the farm. This fall's maze is in the shape of a dinosaur, themed 'Jurassic Jaemor.' Customers can navigate our six-acre maze, catch a hayride, and enjoy our farm games. We also have a u-pick pumpkin patch that is available to customers during corn maze hours.

Our hours through October 30th are:

Monday-Thursday: 10 am - 6 pm
Friday-Saturday:  10 am - 10 pm
Sunday: 1 - 7 pm
*We sell our last ticket one hour before close

We will also be open the first weekend of November, the 4th - 6th. Friday and Saturday 10 am - 10 pm and Sunday 1 - 7 pm.

What is your personal favorite aspect of Jaemor Farm and the mission?

The best thing about Jaemor is that we are a working family farm. When customers visit the farm market and/or corn maze, they are just steps away from history - 104 years of agricultural production. Today, there are still 12 direct family members employed at the farm daily, and you can meet them when visiting the farm. Our hayride is a drive through a portion of the farm - thus one can see and learn about our fruits and vegetables while out on the farm.

What is most visitors' favorite attraction at Jaemor Farm during October?

Between the corn maze, u-pick pumpkin patch and our apple cannon, these activities are our customers favorites during the fall. And don't forget the apples and fried pies available in our farm market!

To learn more about Jaemor Farm, you can visit their website

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